In 2014, Corrine Heck, founder of Details Flowers Software, came to the Volusia Innovation Hub, formerly known as the UCF Business Incubation Program (UCFBIP), with an idea that bloomed directly from her own experience as a florist and event designer. While running her floral business, she recognized a major challenge shared by many professionals in the industry – managing complex floral proposals, recipes, pricing, inventory, and event logistics through outdated and time-consuming manual systems.
Determined to solve this problem, Corrine transformed her firsthand industry knowledge into an innovative software solution designed specifically for florists and events professionals. Details Flowers Software streamlined workflows, improved organization, simplified event management, and helped floral businesses operate more efficiently and profitably.
From pitching to her first group of investors to winning the Rollins College Business Plan Competition, Corrine proved she could successfully transition from entrepreneur and florist to technology founder and software executive. Her ability to combine creativity, business expertise, and vision positioned the company for long-term growth.
What began as a solution to a personal business challenge quickly evolved into a nationally recognized software company serving floral professionals across the country. Details Flowers Software empowers florists to save time, strengthen client communication, improve operational efficiency, and scale their businesses with confidence.
In 2025, Details Flowers was recognized as one of the CO—100: America’s Top 100 Small Businesses by the U.S. Chamber of Commerce. Details Flowers was selected out of more than 12,500 applicants by an esteemed panel of judges for impressive growth, innovative strategies, and a commitment to building a strong workplace culture.
The company’s success story is rooted in solving a real-world industry problem with practical and innovative technology. By staying deeply connected to the needs of its customers and continuously evolving its platform, Details Flowers Software transformed from a niche startup into one of the leading technology solutions, trusted by floral professionals nationwide.
Learn more at https://info.detailsflowers.com/
